the power of drawing
animation
Do you want to explain a complex process simply and clearly?
An animation captivates and holds the attention. As a result, the information is better processed and remembered. And more importantly, it stimulates our emotional brain.
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Simple and easy
I keep the animations as simple as possible. Precisely because of the simplicity, the message sticks better and the viewer is not distracted by side issues.
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When do you use animation
- to convey information
- creating brand awareness and perception
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My method
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We start with a design session. I do this (preferably physically) together with you or in a working group, by looking for the subject, the goal, the target group and the questions that need to be answered. The content of the animation should become crystal clear during this conversation. What emotion do you want to convey? What are the key messages? We'll end this session with a script, broken up into small chunks that form the scenes.
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I make the storyboard based on the script and the scenes. The storyboard is a collection of the text, the drawings and the movement and/or sound effects. The text is finalized at this stage.
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Based on the storyboard, the final drawings are created. Only small changes are possible after this step.
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If desired, a voice-over will be recorded and all will be animated.
- During the whole process you can give feedback so you get a perfect animation at the end.
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The entire animation can also be made into a visual.
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After delivery adjustments are based on hourly rate.
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Guidelines
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Maximum number of scenes per minute: 10 - 12
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Maximum words per minute: 100 - 130
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Ideal duration
Research shows that after 1.5 minutes no less than 70% of your viewers will drop out. So keep it short and concise!
Prices
€ 2050,- (incl VAT)
animation 60 seconds
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Design session 2 to 2.5 hours (preferably on location*)
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Animation (incl. subtitles)
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Voice over: € 100 extra
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Visual: € 300 extra
€ 2750,- (incl VAT)
animation 90 seconds
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Design session 2 to 2.5 hours (preferably on location*)
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Animation (incl. subtitles)
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Voice over: € 150 extra
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Visual: € 350 extra
€ 3450,- (incl VAT)
animation 120 seconds
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Design session 2 to 2.5 hours (preferably on location*)
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Animation (incl. subtitles)
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Voice over: € 200 extra
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Visual: € 400 extra
* For 10 km and further outside the city of Groningen I charge € 0.30 / km
examples
VisualPower050
GPRI; what we do
Wen Duffels; acquisition (+ visual)